With a love for wine
A set table, friends gathering, laughter echoing through the room. Flavors that linger, a glass raised in a quiet toast. It’s the creation of a memorable evening. Across the world, wine is a ritual, a craft, a tradition. It brings people together—at grand celebrations and in moments of simple pleasure.
There’s an almost magical feeling to a set table with sparkling glasses on New Year’s Eve, two elegant wine glasses resting on a stone bar counter, or a glass of Friday wine beside simmering pots. All these moments, all the magic they hold, are the essence of SiPP SiPP.
SiPP SiPP was born from a shared passion for wine by the couple Sara & Axel. Wine has been a central part of their relationship, leading them to visit numerous vineyards, host wine tastings, and immerse themselves in the vast world of wine. They wanted to create a brand that sweeps in like a fresh breeze in a rather traditional industry.
SiPP SiPP stands for inclusivity, joy, and everyday elegance!
Axel! Describe Sara
Sara is like a nuclear reactor charged with positive energy! Her constant flow of new projects and ideas pops up like popcorn in a hot pan—where everything is possible, and obstacles are just something to leap over. Her intuitive grasp of communication, colors, shapes, and patterns has shaped SiPP SiPP’s identity.
Sara embodies the energy and essence of what we want to convey with SiPP SiPP. With deep roots in the restaurant industry, sales, and cooking, she has an impeccable sense of what truly works.
Three Quick Questions with Sara:
Favorite wine? Hmm, a perfectly chilled Meursault—just a bit too pricey, but you treat yourself anyway.
What do you do in your free time? I love to dance! There’s so much joy in it.
Morning or night person? Night! Every time. I seriously dislike alarm clocks.
Sara! Describe Axel
Axel is your steady friend, who comes up with an idea and dares to go all in. Blessed with a confidence straight from Odin himself, he’s extraordinary when it comes to finding ways forward. With a love for Excel, calculations, and market analysis, there are few things that shake him.
Axel’s background gives him a wealth of experiences that have made this brand a reality; sales, marketing roles, and knife-making. Design, green numbers, and information bring him to life.
Three Quick Questions with Axel:
Favorite wine? Since I’m not allowed to say Meursault… I’ll go with Chassagne-Montrachet.
What do you do in your free time? I go fishing in a freshwater lake, preferably without catching any fish! I also love to cook and sing along to country songs.
Morning or night person? Night. All the best ideas come at 11 PM.
